Welcome to the MediaCampaign project showcase!

This showcase includes a description of the MediaCampaign system, information about the project's results, the full set of public deliverables, and a link to the project's public web site. These are all accessible via the side menu.

Project Description

MediaCampaign was a STReP project that has run for 30 months starting from 1^st of April 2006. It has been partially funded by the EC within the framework of the specific research and technological development programme under the specific programme "Integrating and Strengthening the European Research Area(2002-2006)"

Click here to see a video presentation of the project.

Project Vision

A media campaign may be defined as a series of measures taken in order to influence attitudes and opinions. Executives and analysts need up-to-date information on how much their competitors are investing in different media and countries. Obtaining this information quickly enables decision makers to assess their competitor's activity and market performance and, equally important, to forecast more accurately their own advertisement campaigns and the resources needed. Such information is gathered through global advertisement expenditure measurement performed by media monitoring companies. This type of business intelligence is a very complex task; as it is currently performed manually, it is very expensive.

MediaCampaign's scope consists of discovering, inter-relating and navigating cross-media campaign knowledge and extensively automating the detection and tracking of media campaigns on television, Internet and in the press. For the pilot system developed within the project, the focus is on a concrete example for a media campaign: advertisement campaigns. The currently manual process used to acquire the media campaign data will be significantly accelerated by means of the MediaCampaign

Project Consortium

The project consortium was composed by the following organisations:

	Joanneum Research http://www.joanneum.at/iis http://www.joanneum.at/ias Project Contributions Project management and co-ordinating partner New Media campaign identification & tracking: identification of a new media campaign within one media Cross Media Advertisement Detection: component for visual detection of advertisements in Press Visual analysis component for new campaigns in TV, Press & Internet Workflow component to control analysis MPEG-7 storage infrastructure of all A/V meta-data Audio analysis (segmentation, jingle recognition)
	Nielsen Media Research http://www.nielsenmedia.co.uk Project Contributions End-User partner, provider of external knowledge bases for products from over 20 NMR countries and about 50 non NMR evaluation and testing of system Definition & capturing of test content (TV, press, Internet) System evaluation (leader)
	University of Sheffield http://www.sheffield.ac.uk GATE project Project Contributions Text analysis (press, Internet, speech transcripts) Metrics and evaluation Product knowledge interlinking Knowledge fusion for campaign discovery.
	Ontotext Lab. (Sirma Group Corp.) http://www.ontotext.com Project Contributions Design of a cross-media ontology for representation of media presence and campaigns, extensible towards different domains and markets. (leader) Development and integration of a Semantic Media Store Campaign identification algorithms.
	University of Twente http://hmi.ewi.utwente.nl Project Contributions Fusion of speech and textual content English, Dutch and German Word spotting in order to recognize brands and company names with high probability Jingle recognition (especially for advertisement campaigns jingles are related to certain companies)
	HS-Art Digital Service GmbH http://www.hs-art.com Project Contributions Solution for press clipping (AdClipper) Advertisement detection for press (PrimaRS) Logo detection for TV (BrandDetector) Main exploitation partner
	Softeco Sismat http://www.softeco.it Project Contributions Responsible for integration and component framework CrossMedia Advertisement Detection for Internet Contribution to campaign modelling (campaigns and advertising campaign domain ontologies) Contribution to delivery, navigation and reporting component
	TNO Netherlands Organisation for Applied Scientific Research http://www.tno.nl Project Contributions Commercially exploitable speech transcription tools for the languages English, Dutch and German Expert experience in audio segmentation and technology evaluation