Media Campaign Delivery Platform |
|
 |
The Delivery component is a web portal, used by experienced users to browse and analyse multimedia related data. The delivery portal helps operators to discover information and to cluster it in order to extract other information out of it.Information is extracted from the three main MediaCampaign data sources: the Essence, the Metadata and the Ontology repositories.The portal is formed by a collection of services. The services currently available are these:
Moreover an authentication/authorization service is used to provide login/logout and permissions handling to users.Look and feel is consistent along the whole portal. Also functionalities are consistent. This means for example that the way you browse a list and access list item details is the same for each displayed list, no matter the content, thus improving overall portal usability. |
Campaigns viewer
This service shows all detected campaigns, displaying the associated brand, advertiser and start date; if needed a power search tool is provided, so that Campaign ID, Brand, Advertiser and First Seen Date can be specified. Moreover, for each campaign further details can be displayed by clicking the "Details" icon.
Creatives viewer
This service shows various panels, each one displaying different kind of data. The panels constituting the left column of the page are fixed and provide information about categories, advertisers, brands and campaigns. Moreover three pie charts are displayed on top of the page, showing distribution of creatives among countries, languages and media source.
The center panel, on the other hand, displays all creatives according to search criteria, that can be modified in different ways:
- by selecting the working data set or the backdata set
- by using the power search and entering desired search criteria (Creative ID, NMR ID, Advertiser, Brand, Country, Language and Media Source)
- by using fixed informational panels. Each panels contains active elements (e.g. brand names, or pie chart slices) that can be clicked in order to display related data: for example, clicking on brand name, all creatives associated to it will be displayed in the center panel
Creatives are displayed in rows, where main informations about the single creative are provided; clicking on the row will display further data, if available.
Finally, all performed searches can be saved as reports, for later consulting.
Reports viewer
All created reports are displayed in this page: by selecting one of them, the associated search results are displayed.
Details regarding the report can be displayed and, if needed, modified.
