]> A spot printed in a magazine or a newspaper. The class of the important properties describing an ad. Specifies the page on which an ad is placed. Specifies the space of a printed media occupied by an ad. Given as a ration ad/page size. The size thus specified is relative to the size of the page on which the ad appears, and so it varies among the individual media. Ad Size Professional advertising organisation. A series of advertisements, similar in some respect. One of the marketing strategies. Advertising Campaign An ad that resembles an editorial in style, content and layout to confer the magazine's value upon the product or service. It may have the form of a news or of a journalistic report. TV/Radio program transmitted for public use. Professional advertising organisation that helps the advertiser in purchasing the advertisement Buying Agency A series of planned, co-ordinated and organized events (operations and actions) to achieve a certain goal. A spot broadcasted on TV or Radio channel. The class of the important properties describing a commercial. A description of an advertisement; a recording of a Ad; generic ad. Professional advertising organisation that helps the advertiser in creating the advertisement Creative Agency The dividing of the day into several parts in broadcasting. During each of daypart a different type of radio programming or television programming is aired. Consumer goods exchanged to satisfy human wants in consumption. Goods come with substantially physical, tangible form; are object of ownership, possession. In addition, consumer goods only incidentally may assisst in further production. A campaign that aims to educate and/or alter the behavior in order to promote health. Specifies the location of an ad on a given page relative to the horizontal axis. A periodical publication containing a variety of articles on various subjects. A series of advertisements and other marketing strategies that aim to increase the sales of a product, of a service or to promote a company. A means of mass communication. The meanings of the word such as the "group of journalists and others who constitute the communications industry and profession", or "an object or device, such as a disk, on which data is stored", or facilities used to transmit information are excluded. Introduced to specify a campaign as it appears in media such as print media, TV, Radio and on internet. It might be extended so as to include outdoor meadia as bilboards or small-AdSize mediums like pens, bags, T-shirts, flyers, etc. An event as appears in a given medium (in press, on TV, radio or internet) and taken in isolation from any related event. Information about recent events or happenings, reported in mass media. A daily or weekly publication on folded sheets; contains news and articles and advertisements. A campaign that aims to create or remodel the image of (the prestige of and/or the attitutes towards) a person, an institution, a company, a product, or a service. Media event carried out according to a plan to achieve a certain goal. The beneficiary is aware of and agreed to accept the outcomes of the event when published. Professional advertising organisation that helps the advertiser in planning the advertisement Planning Agency The campaign of a candidate for a position in elective office, for example - campaign for a governor, Mayor, etc. A written announcement that seeks to draw attention to a specific event or product launch. Press Release Any type of media, for the production of which the process of printing is involved. Print media class is meant to summarize periodicals, but also any other form of communication (advertisement) like flyers, brochures, etc. A unit of exchange to satisfy consumer's wants and needs. Represents the placement of the commercial within a given program. Similar to advertorial in form and content. Unlike the advertorial, the advertiser is not expected to pay a fee for the placement of the ad. Sound broadcasting service. The standardized lenght of a commercial as measured in seconds Marketing strategy with the aim to stimulate trial, increase demand for a product or make it more available. Immaterial equivalent of a good. It does not result in ownership and it is substantially intangible. A campaign with the goal to change the attitudes and/or behavior towards a socially significant cause. The beneficiary and the target group may overlap partially or fully. For example a campaign with the goal to modify the attitudes and/or behavior towards specific minority group. Advertising where a sponsor (business agent) pays for radio, TV programming or for a long-term Ad in a return of advertising time or long-term occurence of an Ad. Expressive, imaginative advertisement. The specific and individual appearance of a given creative. A TV station and its programs. Media event like news, reportage and the likes. The event appears without deliberate intent of the Agent who will assume its effects. Sometimes, the event might have undesired or even disastrous effects for the agent's successful operations. Specifies the location of an ad on a given page relative to the vertical axis. The Internet version/edition of a Media Instance, i.e. nbc.com as a version of nbc channel. The webpage that contains a given creative. A spot on a web-page. appears On Date estimated Brand Expenditures brand ID campaign Name A variant of a slogan, usually appearing in commercials; here used to summarize the slogans across spots no matter in what media do they appear contains Tagline creative ID description Of Creative the ending point in time of a broadcast creative; given in format hour, minutes, seconds. The last date of a campaign. the date when a given creative was first seen has Jingle position In The Break position On The Screen has Description has Language has Logo has Slogan contains Text contains Jingle has Duration language Of Campaign the date when a given creative was last seen last Appearance logo Of Creative text Of Creative estimated Media Expenditures period Of Creative has Image Similarity program Information slogan Of Creative size On The Screen with Size spot ID contains Focus Word jingle Of Creative language Of Creative focus Word Of Creative has Focus Word the starting point in time when a broadcast creative is on air, given in format hour, minutes, seconds. contains Music music Of Creative has Music The starting date of a campaign. A property that relates an Ad Agency and the Brand it adversises. A property that relates a Press Release and the Agent who announces it.  announced By The specific media of a given media event. The instances of the various media types. A property that relates a Product and a Brand. broadcasted On The specific geographic location where a given media event occurs. Relates a Creative and an Ad Agency without to specify further the exact type of the relation, i.e. whether the Agency only paid for the posting of the advertisement or created it, etc. Specifies the organization whose brand is advertised. has Advertiser Relates an Organization and the Brand it has. The agent who will benefit from changing the attitudes and behavior of the target group towards the agent's image, company, product, service or politics. Relates an Ad Agency and its Client-Organization. Relates a given Spot and the Creative of which the Spot is a specific exemplification. The media presence of a campaign as specified with the media where the campaing runs. has Media Source Relates a Sport Event and its Sponsor The duration of a broadcast creative as measured in seconds. Relates a given Creative and any of its exemplifications. has Web Edition The creatives of which a given campaign consists. The creatives are the individual realizations of the goal of the campaign. includes Event includes Planned Media Event is Brand Of Organization is Web Edition Of has Category of Brand offered By The URL of the webpage containing a given creative. refers To reported In Media reports Event runs Campaign seen In Country Time at which an event is broadcasted, esp. useful to model the media presence of tournaments Specifies that the ad is placed at the bottom of the page. The length of a commercial measured in seconds and greater than 60 seconds. The size of a printed ad stretching on a whole page. The size of a printed ad stretching on a half page. The size of a printed ad stretching on two pages but occupying only their bottom half. Specifies that the ad is placed at the middle of the page. The size of a printed ad that stretches on two pages. Specifies that the ad is placed at the top of the page.