»Media Campaign Prototype»Knowledge Fusion and Campaign Discovery

Knowledge Fusion and Campaign Discovery

 

The Knowledge Fusion module gathers information about new Creatives generated by the Creative Detector and converts that into a RDF representation related to the MEPCO ontology. This RDF representation is sent to the Campaign Detection module which stores it in the Ontology Metadata Store by creating a new instance of the class Creative. The Campaign Detection module is available as a web service and determines whether a new Creative is part of an existing Campaign or the beginning of a new one. The relation between Creatives and Campaigns is stored in the Ontology Metadata Store.

The Knowledge Fusion module connects to Metadata Management Store and checks whether new Creatives have been discovered. If this is the case, these Creatives are sent to the Campaign Detection module, which is available as a web service and provides an interface to the Ontology Metadata Store.