Nielsen Media Research
Partner Contributions
- End-User partner, provider of external knowledge bases for products from over 20 NMR countries and about 50 non NMR evaluation and testing of system
- Definition & capturing of test content (TV, press, Internet)
- System evaluation (leader)
Nielsen Media Research (formerly known as MMS in the UK) is the global leader in multinational media research and analysis. The company is active in 40 markets, offering television and radio audience measurement, advertising information services, print readership and customised research services. In the area of advertising information, the company measures expenditure and creative content in 30 of the world's leading advertising markets, including the United States. Through a network of affiliates, coverage is extended to more than 70 countries, representing 85% of the world's advertising spend.