PRIMA : Advertisement recognition and Management System for Print Media
HS-Art Digital Service will benefit from the results of MediaCampaign for their system PRIMA.
The system covers the whole workflow and consists of the following components:
Semi-automatic clipping of ads in print media
A full page scan of a newspaper or magazine will be analyzed and the system suggests the user the regions which may contain ads. The user can accept those changes or adjust the suggestions. The result of this stage is an image containing one ad. A flexible interface to receive the full page scans and to deliver the clipped ads will be developed in order to allow an easy integration into legacy systems.
Automatic content based ad comparison
This is a very powerful and fast content based image comparison engine. It can recognize an existing ad in seconds even using a large ad database. The system can deal with different illumination situations and colour shifts caused by different scanners or papers. Minor layout differences will be considered using the “subimage & subtext fields” method which will be developed through the course of the project.
Efficient GUI for manual ad comparison
The automatic ad comparison can not always deliver an exact result and therefore the user must have the possibility to clarify ambiguous results. An auto suggestion system shows the user the closest matches and the user can do the match manually. If there is no match at all, a more extensive query can be done to make sure that the ad is not in the system at all. If the ad is new, it can be registered in the ad database.
Reporting & Statistics
The results of the ad comparison can be queried and statistical reports can be made available.
General statistics:
- Number of queries per day
- Number of new ads per day
- Number of matcher per day
Of course very detailed statistics for a certain ad can be made available:
- First appearance
- Appearances per day/week/month
- Appearances per newspaper/magazine
- Estimated value of the ad (using AdEx)
- List of first appearances per day
