Opportunities For Industrial Partners
 |
Exploitable results are mainly software, which will lay the foundation for the consortium partners to broaden their portfolio of products and initiate commercial activities after the end of the project or even before. HS-Art will use the results of MediaCampaign for their system PRIMA. The expected exploitable results of MediaCampaign can be summarized as follows: |
Acquisition & media repository component
The acquisition & media repository (AMR) will provide functionality in the area of capture and store of cross-media contents handled in MediaCampaign . Generally, contents will be acquired from the following media:
- TV (Broadband/Terrestrial)
- Press (in electronic format, i.e. PDF)
- Internet web sites
Processing contents from these input channels and getting results from downstream analysis components the AMR will store both data, i.e content acquired (capture essence) and results of analysis steps (appearance), as well as the related meta-data (meta-essence).
Components for advertisement analysis of modalities audio, video and text
For audio analysis components for audio segmentation, speech transcript, word spotting and jingle recognition are foreseen. The closely related text analysis - which is partially based on the speech transcript results, but will also analyse text from the Internet - Text analysis in MediaCampaign will deploy a world-leading Information Extraction component framework (GATE) to the results of televisual and image analyses. The MediaCampaign audio and text processing modules will support the European languages German, English and Dutch. In the area of visual analysis the new scientific approach of "subimage & subtext fields" methodology will be followed in order to recognize new campaigns. This algorithm shall automatically divide an advertisement into basic blocks (subimages, subtext fields) of which the ad is composed of.
New campaign detection & tracking component
This component shall identify new campaigns for the media TV, Press and Internet. The input from the multimodal analysis modules will be combined in order to identify candidates for new campaigns.
Cross media & country interlinking component
A combination of formal reasoning on the basis of the semantic information on one hand and context-based evidence from the media on the other hand will be used in order to combine media campaigns over different media and countries. Formal reasoning will be applied on the semantic content in the media repository and will use identity criteria and axioms.
Delivery system, navigation & reporting component
This component will provide end-user functionalities for access to, presentation and exploitation of semantic analysis results. will include the functionalities allowing an end-user to query the MediaCampaign semantic metadata about a campaign analysis, navigating the relevant data, obtaining evidence about results achieved by MediaCampaign and generating end-user reports.