MediaCampaign's scope is on discovering, inter-relating and navigating cross-media campaign knowledge. A media campaign is defined as the universe of measures in order to fulfil a specific objective. The project’s main goal is to automate to a large degree the detection and tracking of media campaigns on television, Internet and in the press. This will lead to new business cases in media monitoring and analysis, and positively impact the European media monitoring sector. In support of this goal, the project will address the following objectives:

• Modelling the knowledge present in campaigns and their related business and social processes;
• Analysis of tele-visual and image-based media streams and parallel focussed web analysis to extract features related to campaigns of all types;
• Fusion of the diverse evidence from the different media and different analysis methods;
• Delivery of the campaign data in an end-user pilot prototype.